Gnomes Gone Wild

At the end of 2017, MediaMarkt – Germany’s #1 electronic retailer – launched its largest brand campaign ever, called #Zipfelrausch. My task was leading the creative team that generated any digital campaign asset which made the online movie go viral and pushed it beyond 15 mio. views.

My role: Creative director and team lead digital. Special shout out to Andrea Prade, Kathrin Vogl, Carina Seisenberger and Vivian Rust.

For and with Denkwerk and Zum roten Hirschen. Video production by The Mill.