Brand Positioning, Identity & Narrative: Defining the core strategic direction and principles so communication and creative teams can work without guesswork.
Communication Concepts: Architecting campaign frameworks and messaging structures that connect corporate strategy with (creative) market activation.
Creative Briefing & Translation: Translating data and insights into precise, actionable briefs for companies, agencies, creatives or anybody inbetween.
Selected Agencies: Avantgarde, GUD, Serviceplan, Denkwerk, UEG Pacific, KMS TEAM, Castenow, DDB, Territory
Selected Brands: BMW Motorrad, Bosch, Miele, Bovensiepen, Lidl, Durex, Generali, Penny, Brainlab, Lufthansa, Motel One, 3Bears, Motel A Miio, Allianz, Volkswagen Nutzfahrzeuge
Volker Heine