![](https://carbon-media.accelerator.net/0000000d3Bz/kwxj6pUybZ8ejBVHS1yCU4;1240x1653.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000d3Bz/3KgHDp7sFkkcFvRk68l7AO;1240x1653.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000d3Bz/kdGn4jiPWMtbaMprDe4D8z;1240x1653.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000d3Bz/fbsTm2nwRhIcNilnPbgFfs;1280x1669.jpeg?auto=webp)
Life is a matter of perspective. Following this simple thought, Generali, the largest insurance company of Austria, launched this two-sided image campaign.
My role: creative direction during the campaign pitch, idea and creative concept, client presentation.
For and with Serviceplan Campaign 3.