KFC – Tray Typer
KFC is fingerlickin’ good. But using your smartphone while enjoying KFC will leave a not so good fingerprint on your touchscreen.
That’s why we invented the KFC Tray Typer – a durable paper tray that transforms into a super-thin, rechargeable wireless keyboard when you connect your smartphone via Bluetooth.
My role: idea and initial creative concept, creative direction and copywriting, case production.
For and with Serviceplan Campaign 3 and Innovation Director Per Poulsen.