KFC is fingerlickin’ good. But using your smartphone while enjoying KFC will leave a not so good fingerprint on your touchscreen.

That’s why we invented the KFC Tray Typer – a durable paper tray that transforms into a super-thin, rechargeable wireless keyboard when you connect your smartphone via Bluetooth.

My role: idea and initial creative concept, creative direction and copywriting, case production.

For and with Serviceplan Campaign 3 and Innovation Director Per Poulsen.