ZDF – Hassbook.com

Gernot Hassknecht is Germany’s greatest hothead. With his political incorrect commentary he has become famous as Oli Welke’s sidekick in the “Heute-Show” on ZDF.

To promote Hassknecht and his choleric dogma, Hassbook.com was launched – the very first website to learn, fuel and spread rage, you asshole!

My role: idea and initial creative concept, client presentation, copywriting.

For and with Plan.Net Campaign.