One World. One R 1200 GS.

Five enduro adventurers, five unique tours all over the world and the new R 1200 GS: this is what “One World. One R 1200 GS.” is all about – the most successful campaign ever to be held in the history of BMW Motorrad.

My role: digital conception and copywriting, live broadcasting.

For and with Serviceplan Campaign 1 and Plan.Net Campaign.