One World. One R 1200 GS.
Five enduro adventurers, five unique tours all over the world and the new R 1200 GS: this is what “One World. One R 1200 GS.” is all about – the most successful campaign ever to be held in the history of BMW Motorrad.
My role: digital conception and copywriting, live broadcasting.
For and with Serviceplan Campaign 1 and Plan.Net Campaign.