Super Knuddel

The “Super Knuddels” by PENNY are plush toys in the form of fruits and vegetables. Each one has its own super power due to its vitamins and minerals and each one experiences one exciting adventure – captured in exciting and educative stories for kids.

My role: idea, initial creative concept and writers' supervision. Copywriting by Flavio Redlich and Leon Angster.

For and with: Serviceplan Campaign 3 and Plan.Net Campaign.

Ps: Due to their lenght, only one story is shown.
Let me know if you want to read some more.